athena-MDP-group.png
 

MDP Marketplace 2.0 Goals

The MDP Network brings together entrepreneurs, investors, clinicians and industry experts who share the vision of disrupting the status quo in healthcare. It provides global, scalable connectivity between our partners’ offerings and our network of cloud-based services.

Improving the customer experience

  • Improving navigation experience (filtering/search)

  • Enhancing partner and product discovery

  • Web, tablet, and mobile experiences

athenaNet integration

  • Ability to render Marketplace.com content within athenaNet

Distribution of content management

  • athena Web team maintains control of high-level and campaign content elements

  • athena Web team manages filter options

  • MDP Partners maintain their product pages and associated content

Marketplace.com Metrics 

  • Ability to track site visits, entry and exit pages, navigation, etc.

  • Ability to track lead activity into conversion rates, etc.

 

Public User
 

 
 
 
 

athenaNet User Self Service Tools

  • Ability to manage Partner and Product page content

  • Ability to associate case studies, videos, and other collateral

  • Ability to participate in the selection of filter options, keywords, etc.