Social Media Management Product

Enables brands to interact with consumers over email and social media platforms through the LiveEngage messaging product.
Six tabs, one customer.
One agent answered the same customer in six places (email, tweets, DMs, posts, chats, texts) each in its own dashboard. Every channel was another tool to learn.

The same complaint, public on one side and private on the other: one transcript.
A complaint starts in public and has to finish in private.
Someone tweets. The reply has to move to a DM, keep the thread intact, and stay on brand. No tool handled that handoff, so I designed around it.
So every channel became one conversation.
Rather than a seventh dashboard, SocialConnect folded the channels into the messaging product agents already had open. One transcript, whoever the customer is and wherever they turned up.
Brands connect their own accounts, route them to teams, and load what their agents reply with. Onboarding used to go through us.


Where it goes next: SocialConnect woven through the rest of LiveEngage.
Impact
Average Agent Response Time (ARTA)
Dropped by 18%
First Contact Resolution (FCR)
Increased by 12%
Meaningful Automated Conversation Score (MACS)
Improved by 15%
Overall Customer Satisfaction (CSAT)
4.5‑point lift
The Team
- 1 Lead Product Designer
- Platform product partners
- Engineering across 3 teams
Timing
2019–2020
SocialConnect design & vision
Tools Used
Figma
Miro
Jira
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