Netspend
Netspend
Google PlayApp Store

Netspend Rewards

Rewards helps you earn cash back by giving you rewards for some of your everyday purchases.

Netspend debit cards

Rewards ran on spreadsheets. No one could see what was live or what was working.

Every offer lived in a spreadsheet, and changing one meant an engineering ticket. Nobody could say which rewards were live, let alone which were earning anything.

So I built the thing that didn't exist: a single platform to run the whole program.

I designed both sides: the internal tool the team builds rewards in, and the cardholder app it powers. What gets configured is exactly what customers see.

Campaign setup: a wizard, not a spreadsheet

A new way of working.

AI sat inside the process, not next to it. Jira tickets became requirements I could design from; our design-system components became working mockups.

So one round compared three directions instead of one, and the strongest became the real design.

Claude Cowork
Cursor
Gemini

Then the side cardholders actually see.

Personalized offers

Personalized offers

How it works

How it works

Cash back, easy to track

Cash back, easy to track

Browse by category

Browse by category

Configure it once. It shows up everywhere.

Category, offer type, reward amount, eligibility: set in the internal tool, live in the consumer tab. One data model, two experiences.

Search validated, not guessed at.

It replaced a vendor the company was paying for.

The tool went to engineering handoff-ready, and the rewards it configures stopped needing a ticket to change.

Projected rewards revenue

$500K → $10M

Built in five months

0 → 1

Cardholder with cashback offers: 7-Eleven, Finish Line, Doordash

The Team

  • 1 Lead UX Designer
  • 1 Product Manager
  • 4 Engineers
  • Merchandising & ops partners

Timing

  • 5 months

    0→1 design to handoff-ready

  • June 2026

    Development kickoff

  • Year End 2026

    Target launch

Tools Used

  • Figma
  • Claude
  • Gemini
  • Cursor
  • UserTesting
  • Miro
  • Jira

Live UCM prototype

Open prototype ↗

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GovOS

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